- 31The Dynamics of First Impressions
- 30Five Brain Facts to Keep in Mind When Creating Marketing Messages
- 29Great Customer Experiences Generate Great Profit Margins
- 28The Marketer as a Healer
- 27Being Experiences Can Arise in the Most Ordinary of Situations
- 26Being Experiences: Toward the Last of Life for Which the First was Made
- 25Markets Have Changed; It’s Time for Marketing to Change
- 24Catered Experience Years: Enjoying the Fruits of Material Gain
- 23Possession Experience Years: The Acquisitive Lifestyle Stage
- 22The Three Experiential Stages of Adult Life
- 21Alice Represents a Huge Market, Though a Difficult One
- 20Alice, the Seeker
- 19The New Grandparents in the Erskine Family
- 18Retirement Often Turns Out Differently Than People Envisioned in Preretirement
- 17Some Brands "Get it" and are Cashing in Big
- 16Don’t Feel Sorry for John and Mary Erskine Because of Their Age
- 15Why Stories About the Erskines?
- 14John and Mary: On Surprises
- 13Mary Erskine: "People Are Like Snowflakes …"
- 12A Study of Life in the Second Half for Which the First was Made
- 11The Giant Disconnect between Marketers and Second-Half Customers
- 10President Carter: The Number One Role Model for Retirement among Older People
- 09Life Satisfaction: The Most Powerful Motivator of Second-Half Customers
- 08The Four Faces of the New Senior
- 07Misconceptions About Older People that Can be Costly to Companies
- 06Consequential Experiential Desires and Expectations
- 05Social Reinforcement Desires and Expectations
- 04Functional Performance Desires and Expectations
- 03The Three Dimensions of Customer Satisfaction
- 02The Marketing Plan
- 01Case Study: Thomas House