- 31Wooster Brush Decided to Compete Through Innovation
- 30Successful Marketing Plans Often Solve Consumer Problems
- 29Lessons: Pay Attention to the Consumer and Think Outside the Box
- 28Competitors’ Reactions Have Been Ineffective
- 27EZ Change Was an Unqualified Success
- 26An Exciting Eighteen Months
- 25The Goal Was to Become Number One
- 24EZ Change Was Launched Based on Several Positive Assumptions
- 23EZ Change Was Thoroughly Tested Before It Was Launched
- 22Launching in a Diversified Market
- 21Total Guaranteed Customer Support
- 20Off-Shelf Displays Would Highlight EZ Change
- 19Television Would Be the Primary Advertising Medium
- 18The Advertising Message: ‘‘Precise Placement Every Time’’
- 17A Coordinated Sales Effort
- 16A Premium-Priced Product
- 15Production in the United States of America
- 14Larger Packaging That Opens with Bigger Type and Pictures
- 13A Very Simple Incremental Product Line
- 12‘EZ Change’ Became the Ideal Name
- 11A New Product is Born
- 10It Is Not a Battery; It Is a Solution
- 09Creativity Based on Solid Consumer Research
- 08A Time for Change
- 07Successful Marketing Plans Eliminate the Negatives
- 06The Power of Intergenerational Vignettes in Marketing Communications
- 05Vignettes for Projecting Being Experiences in Advertising
- 04The Transcendence of Time Through Being Experiences
- 03The Phenomenon of Cognitive Age
- 02"Time Is of the Essence" Pitches Don’t Work in the Truly Ageless Market
- 01Why Mature Adults Seem to Live for the Moment and Feel Time Goes Faster