- 30Focus Groups Can Be the Key to Understanding the Consumer
- 29Market Reviews Completed with Online Surveys
- 28Using Telephone Surveys in Completing Market Reviews
- 27Secondary Research to Develop Market Reviews
- 26Key Lessons to Be Learned from the Treo
- 25The Treo Has Rapidly Become a Category Icon
- 24Publicity Is a Big Part of Consumer Communication
- 23Direct Sales Over the Internet Is a Key Marketing Strategy
- 22Advertising Is Mostly Done by the Carriers
- 21Packaging Is Used to Help Stimulate Consumer Interest
- 20The Treo Has a Very Complex Pricing Strategy
- 19A Build-to-Order Production Strategy
- 18All Treo Products Were Sold Through Wireless Phone Carriers
- 17Product Design Was Critical to Treo’s Success
- 16Treo Became the Overall Handspring Product Line
- 15The New Product Was Called Treo
- 14The Objective Was to Create a New Category of Products
- 13The Opportunity Became Obvious
- 12Market Research Narrowed the Vision
- 11Preemptive Ventures Are Often Winners
- 10The Lessons to Be Learned from Zicam
- 09A Firm Commitment to Growth
- 08Protection from Competition
- 07Adding Market Research to Manage and Expand the Brand
- 06A Very Small Staff of People
- 05As Many Off-Shelf Displays as Possible
- 04Sales Promotion Used for Targeted Opportunities
- 03The Advertising Message Was Aimed Directly at the Consumer
- 02Maintaining Awareness with Advertising
- 01Creating an Effective Sales and Distribution Strategy