Jumbo-Koter is a comprehensive line of twenty-four different mini-rollers and two different frames. The short-handle frame has a 14-inch handle, and the long-handle frame has a 261/2-inch handle. Both of these are cage frames, which turn much better than the traditional wire frames. Both the shorthandle frame and the long-handle frame have a 4-inch arm, even though there are 41/2- and 61/2-inch roller covers. A unique button on the end of the 61/2-inch roller covers plugs into the frame, enabling the frame to be used with both the 41/2- and the 61/2-inch roller covers. The fabrics used for the roller covers vary and are differentiated by brand name, pile, and width. Most of the covers are packed two per package, although some are packed six per package.
Marketing Strategic Planning Related
- Innovation Is a Good Way to Maintain Market Presence
- Conservative Financial Projections Were Prepared
- Internal Staffing Maintained a Lean Organization
- Product Warranties Were Unnecessary Due to Wooster’s Strong Reputation
- The Advertising Media Strategy Was Directed to the Trade
- The Advertising Copy Strategy Was to Sell the Improvement
- In-Store Displays Were Used to Attract Consumer Attention
- The Pricing Strategy Was to Meet the Low-Priced Imports
- The Wooster Brush Traditional Sales and Distribution Methods to Be Used
- Production Would Be in Ohio to Maintain Tight Control
- The New Mini-Roller Was to Be Called Jumbo-Koter
- Specific Marketing Objectives Were Set for the New Product
- Planning Assumptions Were Developed Based on History and Research
- Market Research Confirmed a Major New Product Opportunity
- Wooster Brush Decided to Compete Through Innovation
- Successful Marketing Plans Often Solve Consumer Problems
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Tags
- Accelerating the Buying Process
- Anatomy of a Buying Decision
- Benefits Must Be Perceived by Customers
- Consumer and Retailer Convenience is Critical
- Effectiveness Leads to Repeat Purchases
- Elevating the Buying Process
- How Customers Perceive Value and Risk
- How to Qualify Customer Problems
- How to Quantify PIP Solutions
- How to Sell the Customer's Return
- Positioning and Partnering to Propose High-Margin Value Propositions
- Preemptive Ventures Are Often Winners
- Reverse-Engineering the Buying Process
- Sample Marketing Plans
- Successful Marketing Plans Eliminate the Negatives
- Successful Marketing Plans Often Solve Consumer Problems
- The Cause and Effect of Business Value
- The Sales Process-Redefined
- The Value of Customer Relationships
- What Customers Really Want
- What Customers Think About