Marketing Strategic Planning

Jumbo-Koter is a comprehensive line of twenty-four different mini-rollers and two different frames. The short-handle frame has a 14-inch handle, and the long-handle frame has a 261/2-inch handle. Both of these are cage frames, which turn much better than the traditional wire frames. Both the shorthandle frame and the long-handle frame have a 4-inch arm, even though there are 41/2- and 61/2-inch roller covers. A unique button on the end of the 61/2-inch roller covers plugs into the frame, enabling the frame to be used with both the 41/2- and the 61/2-inch roller covers. The fabrics used for the roller covers vary and are differentiated by brand name, pile, and width. Most of the covers are packed two per package, although some are packed six per package.