Marketing Strategic Planning

Zicam began with only two highly motivated entrepreneurs who brought the venture from a raw idea to an actual product to being folded into an ongoing organization. At the time of this writing, the original product is in national distribution, and the company has launched six additional products (five in just the last year). All of this was done with a very small staff. At this point the company employs only fourteen people. New people are being brought on board as the company grows. The goal is to keep the company lean and to add staff only where absolutely necessary.