There was no formal warranty on the Jumbo-Koter product line. TheWooster Brush Company does not have a formal warranty on any of its products. The company will, however, replace any returns involving normal and proper use. If a consumer has a problem with any product from theWooster Brush Company, he or she can bring it back to the store and the store will replace it. Wooster Brush will then compensate the retailer. The Wooster Brush Company always stands behind its products 100 percent of the time.
Marketing Strategic Planning Related
- Innovation Is a Good Way to Maintain Market Presence
- Conservative Financial Projections Were Prepared
- Internal Staffing Maintained a Lean Organization
- The Advertising Media Strategy Was Directed to the Trade
- The Advertising Copy Strategy Was to Sell the Improvement
- In-Store Displays Were Used to Attract Consumer Attention
- The Pricing Strategy Was to Meet the Low-Priced Imports
- The Wooster Brush Traditional Sales and Distribution Methods to Be Used
- Production Would Be in Ohio to Maintain Tight Control
- A Comprehensive Product Line Was Developed
- The New Mini-Roller Was to Be Called Jumbo-Koter
- Specific Marketing Objectives Were Set for the New Product
- Planning Assumptions Were Developed Based on History and Research
- Market Research Confirmed a Major New Product Opportunity
- Wooster Brush Decided to Compete Through Innovation
- Successful Marketing Plans Often Solve Consumer Problems
-
Tags
- Accelerating the Buying Process
- Anatomy of a Buying Decision
- Benefits Must Be Perceived by Customers
- Consumer and Retailer Convenience is Critical
- Effectiveness Leads to Repeat Purchases
- Elevating the Buying Process
- How Customers Perceive Value and Risk
- How to Qualify Customer Problems
- How to Quantify PIP Solutions
- How to Sell the Customer's Return
- Positioning and Partnering to Propose High-Margin Value Propositions
- Preemptive Ventures Are Often Winners
- Reverse-Engineering the Buying Process
- Sample Marketing Plans
- Successful Marketing Plans Eliminate the Negatives
- Successful Marketing Plans Often Solve Consumer Problems
- The Cause and Effect of Business Value
- The Sales Process-Redefined
- The Value of Customer Relationships
- What Customers Really Want
- What Customers Think About